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Privacy Policy

How louisianaboots.com collects, uses, and protects your information.

Last updated: May 27, 2026

Data Controller: Lafayette Footwear, LLC dba Red Wing Shoes
2207 Kaliste Saloom Rd, Suite 1-A, Lafayette, LA 70508
Contact: info@louisianaboots.com · (337) 504-2701

1. Introduction

This Privacy Policy explains how Lafayette Footwear, LLC ("we," "us," or "our"), the company doing business as Red Wing Shoes and operating louisianaboots.com ("the Site"), collects, uses, and discloses information about visitors and customers. By using the Site, you agree to the practices described here.

2. Information We Collect

Information you provide

When you fill out our contact form, we receive the information you submit, including:

  • Your name
  • Your email address
  • The topic of your inquiry
  • The message content

If you call the store or email us directly, we may also receive any information you choose to share.

Information collected automatically

When you visit the Site, our infrastructure providers automatically collect technical information such as:

  • Your IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages viewed, referring URL, and visit timestamps
  • Cookies and similar tracking technologies (see Section 6)

3. How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and provide customer service
  • Help you find the right footwear for your job
  • Operate, maintain, and improve the Site
  • Measure advertising effectiveness (e.g., Google Ads conversion tracking)
  • Detect, prevent, and address security and fraud
  • Comply with legal obligations

4. How We Share Your Information

We do not sell your personal information. We share information only with service providers who help us operate the Site and the business, including:

  • Cloudflare, Inc. — web hosting, content delivery, and DDoS protection (privacy policy)
  • Web3Forms — contact form processing and email delivery (privacy policy)
  • Google LLC — Google Ads conversion tracking, Google Ads Customer Match audiences (see Section 7), and analytics via gtag.js (privacy policy)
  • Red Wing Shoe Company — for warranty claims and customer service handoffs related to Red Wing products

We may also disclose information if required by law, court order, or to protect the rights, safety, or property of Lafayette Footwear, LLC, our customers, or others.

5. Data Retention

We retain contact form submissions and customer correspondence for as long as needed to provide service, resolve disputes, and comply with our legal obligations — typically no longer than three (3) years. Analytics data is retained according to the provider's default retention period.

6. Cookies and Tracking

We use cookies and similar technologies to:

  • Remember your browser session
  • Measure how visitors use the Site (Google Analytics / gtag.js)
  • Attribute conversions from Google Ads campaigns

You can disable cookies in your browser settings, but parts of the Site may not function correctly.

7. Customer Match / Audience Targeting

We may upload our customer email addresses, phone numbers, and names to advertising platforms — specifically Google Ads — for "Customer Match" audiences. These platforms then compare that information to their own user records so we can:

  • Show you ads about products or promotions we think are relevant to you
  • Exclude you from ads aimed at finding brand-new customers (so we don't pay to advertise to people who already shop with us)
  • Help us reach new customers whose interests look similar to yours ("lookalike" or "similar" audiences)

We do this to make our advertising more relevant and to avoid wasting our advertising budget on people who already see us in the store. Before any of this information leaves our systems, it is hashed — turned into a coded string that the advertising platform cannot reverse back into your actual email address or phone number unless they already have it on file for you. We do not sell or rent your information to third parties for their own marketing purposes.

How to opt out. If you would prefer that we not include your information in these audiences, email us at privacy@louisianaboots.com with the email address or phone number you would like removed. We will remove you within 10 business days. You can also disconnect any matched audiences yourself from your Google account at https://adssettings.google.com.

8. Your California Rights / Do-Not-Share

If you are a California resident, the California Consumer Privacy Act (CCPA) gives you the right to:

  • Know what personal information we collect about you and how we use it
  • Delete the personal information we hold about you
  • Correct inaccurate personal information
  • Opt out of any "sharing" of your personal information for cross-context behavioral advertising
  • Not be discriminated against for exercising any of these rights

Customer Match audience uploads to Google Ads (described in Section 7) are considered "sharing" under the CCPA.

How to exercise these rights — including Do-Not-Share. Email privacy@louisianaboots.com with the subject line "California Privacy Request" and include your full name plus the email address or phone number you would like us to act on. We will confirm and complete your request within 10 business days.

9. Your Rights (Other Jurisdictions)

Depending on your jurisdiction, you may have rights to:

  • Access the personal information we hold about you
  • Request correction or deletion
  • Object to or restrict certain uses
  • Withdraw consent where processing is based on consent

To exercise any of these rights, email us at privacy@louisianaboots.com. We will respond within a reasonable time, generally 30 days or sooner.

10. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us information, please contact us and we will delete it.

11. Security

We use industry-standard safeguards (HTTPS in transit, hosting provider security at rest, limited internal access) to protect personal information. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top. Material changes will be highlighted on the Site. Continued use of the Site after changes constitutes acceptance.

13. Contact Us

Questions about this Privacy Policy or our data practices? Contact:

Lafayette Footwear, LLC
Attn: Privacy — Louisiana Boots
2207 Kaliste Saloom Rd, Suite 1-A
Lafayette, LA 70508
Email (general): info@louisianaboots.com
Email (privacy / data requests): privacy@louisianaboots.com
Phone: (337) 504-2701

Red Wing Shoes Lafayette Louisiana
Lafayette, Louisiana — Locally Owned Dealership
Red Wing Shoes of Lafayette
Operated by Lafayette Footwear, LLC
2207 Kaliste Saloom Rd, Suite 1-A — Lafayette, LA 70508
(337) 504-2701
info@louisianaboots.com
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© 2026 Lafayette Footwear, LLC dba Red Wing Shoes — doing business as Red Wing Shoes of Lafayette. Louisiana Boots (louisianaboots.com) is a digital property of Lafayette Footwear, LLC, an Authorized Red Wing Shoes Dealer serving Lafayette, Broussard, New Iberia & all of Acadiana, Louisiana.